Trade Marketing Executive
To drive Axiom loyalty program by merchandising Axiom warranty products in prime HOT spots within the top IR outlets. Maintain planogram within dedicated space. Build trade awareness on new products and features; collect competitor information (price, promotion etc.). Implement and execute all POS in line with NPI’s launches and promotions.
- Timely execution/ implementation of all trade & consumer promotional activities
- Ensure all POS on promotion, NPI’s etc. are present within trade
- Build trade relationship, maintain planogram in assigned outlets
- Educate trade on all new brand/product features
- Compile all competitor information & activities
- Keeps learning & sharing market intelligence with the team
- Good communication skills in English, (Hindi and Arabic) an advantage.
- Manual GCC driver’s license.
- Experience in route planning & market surveys.
- Disciplined approach on getting the job done.
- Experience in merchandising and building trade relationship